The Council is Recognized for its Innovative Sales, Event and Marketing Strategy Used to Drive Member Retention and Recruitment
In recognition of its continued efforts to drive the advancement of the technology industry in Arizona, the Arizona Technology Council announced it has won a Technology Councils of North America (TECNA) Innovation Award in the Member Recruitment and Retention category. The council was also a recognized as a finalist in the Creative Marketing & Communications and Public Policy Advocacy categories. The award winners were announced on July 25, 2019, at the TECNA Summer Conference in Madison, Wis.
“It’s a great honor for the Council to be recognized for the work we do to grow and enhance membership in the first-ever TECNA Innovation Awards”
“It’s a great honor for the Council to be recognized for the work we do to grow and enhance membership in the first-ever TECNA Innovation Awards,” said Steven G. Zylstra, the Council’s president and CEO. “Our dedicated staff, board members and community partners all share the mission of growing business opportunities by connecting, empowering and engaging the technology community in Arizona.”
The key to the Council being able to make a significant difference in promoting the technology industry is recruiting members from a wide variety of sectors. Once recruited, the main function of the Council is to continually add value to its members and advocate for their needs at both the state and federal level of government.
The Council has achieved significant milestones in the retention and recruitment of its members including:
- More than doubling membership over the past 10 years
- In 2018, the team brought in new and renewed membership worth $777,703
- In 2018, achieved a 72.88% member retention rate
- Annual sponsorship sales in 2018 totaled $367,500 and the Council’s events segment was comprised of in-kind sales/trades valued at $465,000