December 6, 2019

This is the Year AI Shifts Recruiting From Data-Driven To Intelligence-Driven

This is the Year AI Shifts Recruiting From Data-Driven To Intelligence-Driven

HiretualI believe one of the most exciting shifts we will witness in 2019 is AI leading the change in recruitment from data-driven to intelligence-driven. In fact, 42 percent of executives believe AI will be of critical importance within the next two years.

HR teams now rely heavily on AI and Machine Learning (ML) to take care of much of the behind-the-scenes work that goes into talent acquisition. These time-intensive tasks could include identifying the top candidates, coordinating their interview and screening processes, and background and reference checks. Thanks to this shift, recruiters will have the ability to engage with and build strong relationships with their top candidates on a deeper level — instead of studying and digging through a huge quantity of resumes.

Thanks to the powerful forces of AI and ML and their incredible ability to gather and sort information intuitively, shortening the time-to-insights, HR specialists will spend less time sifting through data and more time acting on it.

HR Technology Interview: TecHR Interview with Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions

For the moment, this will require fundamental changes and upgrades from a company’s existing Talent Acquisition (TA) system and tech stacks by adopting and deploying an AI engine into their existing systems. The whole workflow and process will be reshaped as HR efforts become dramatically more proactive as they are enhanced by AI. The new year will bring upgrades to infrastructure, software and operations as TA teams are re-trained and processes redefined.

AI technology will also evolve both the recruiter and candidate relationships with the sourcing process. Organizations will enlist the same AI technologies to handle both active-job-seeker and passive-job-seeker pipelines. Because of the high levels of adoption anticipated in 2019, I also foresee companies hiring significantly more technical architects to help design and build scalable HR stacks. AI will take center stage and people will become much more knowledgeable about it in the coming year.

Heightened Candidate Engagement  

In the next 12 months, more HR and recruiting teams will wave goodbye to many of the tedious tasks that have historically occupied a significant amount of their valuable day. In their place will be tools and platforms to accelerate the talent acquisition process.

As sourcing and finding proactive and passive candidates becomes more efficient, we will see a shift in attention from sourcing to the next phase of the process—encouraging potential employees to talk to recruiters, also known as ‘heightened candidate engagement’. Tools such as Textico and Crystal Knows are already assisting recruiters in successfully getting to this next step.

The ability of AI to streamline the hiring process—especially the beginning stages of sourcing and filtering candidates —will allow HR teams to spend time on more valuable tasks like getting to know the person behind the resume and online profile.

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Improving the Candidate Experience

Thanks to unprecedented technological insights and abilities, recruiting methods are already highly intuitive and will continue to become even more so. As more and more processes start to take care of themselves, the candidate experience will rise to the next level. Candidates will have better, more comprehensive experiences as they apply for and express interest in positions. Gone are the days (and weeks) of waiting for recruiters to personally contact each candidate with the necessary information to simply move forward with the next step in the application process.

Through advanced matching and sourcing technology, candidates will receive more relevant and nuanced job suggestions and opportunities, while recruiters will benefit from being matched with the best candidates for the job at hand. Once candidates find jobs in which they’re interested, technology will play a part in the next stages of that process as well.

AI-powered chatbots and scheduling bots will enable candidates to ask questions and have them answered in real time. Chatbots will continue to be integrated into a company’s website, freeing HR team members to handle more pressing and complicated requests and giving them the time to play an even more thoughtful role in the hiring process. Chatbots can lead applicants through the application process in its entirety, guiding the candidate from page to page to ensure accuracy and completeness.

We will also see AI-matching technology flourish, like Harver’s pre-employment and pre-hiring assessment software, which utilizes scientifically proven, pre-employment predictive assessments to help companies share their brand, culture and job via videos, interactive situational judgment games, and more.

HR Technology Interview: Jumpstart 2019: TecHR Interview with Tracy Malingo, SVP of Product Strategy at Verint

HR Should Tap Into AI Now

This new year will bring improved practice, unparalleled candidate and recruiter experiences and some of the highest levels of technology adoption the HR industry has seen in a decade. The impact of AI and ML will be felt by job candidates and recruiters, alike. The candidate experience will continue to modernize, allowing companies to treat their applicants like clients, while giving recruiters more time and energy to devote to the human side of recruiting—engaging with talented candidates. Organizations who embrace AI in 2019 will take their talent acquisition team – and their companies to the next level.

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Steven Jiang

Steven Jiang is the CEO and Co-Founder of Hiretual, the AI-driven Proactive Talent Pipeline. Powered by a proprietary AI-matching engine, Hiretual helps recruiters source and engage the most relevant job candidates up to 10 times faster — significantly reducing time to hire. Prior to founding Hiretual, Steven was an engineering manager at Samsung's mobile division in Silicon Valley. A lifetime student of recruiting, Steven believes in empowering recruiters with valuable resources in the ever-evolving hiring landscape.